2024
SELFCARE ALOHA GLOW
PURELEI Beauty brings Hawaiian-inspired skincare and fragrance into everyday selfcare with vegan and cruelty-free products. To support their launch, I created and managed the entire newsletter strategy, including campaign design and automated flows, and also designed print postcards to extend the brand experience offline.
BRAND
PURELEI BEAUTY
NEWSLETTER
3 MONTHS
Created during my time at the agency More Conversions, where my newsletter design and strategy work helped drive a 25% uplift in conversion rates within the first three months.
