2020
MIDNIGHT
For the EP release of Reece Lemonius, I developed a modular identity system designed to perform across digital streaming platforms, social media interfaces, and physical touchpoints. The goal was to create an immersive brand experience that translated the introspective mood of the music into a consistent visual system for a global audience.
BRAND
REECE LEMONIUS
CREATIVE DIRECTION
4 MONTHS
To bring this concept to life visually, I created a design that evokes the atmosphere of a summer night ride, paired with the haunting yet vibrant energy of his music.
The artwork merges nostalgia with a modern edge, embodying both a reflection on the past and a journey into an yet uncertain future.
The final result captures the underlying feeling of a timeless journey through memories, heartbreak, and an endless journey of self-reflection.
