FRESHTRASH - GUSTAVO H

2025

WEAR THE FUTURE

With a fusion of cyberpunk aesthetics and urban edge, FRESHTRASH creates bold, futuristic fashion. From streetwear to statement accessories, it embodies a vision where style meets the digital age.

BRAND

FRESHTRASH

services

services

services

services

services

services

services

BRANDING + UX/UI

DURATION

DURATION

DURATION

DURATION

DURATION

DURATION

DURATION

11 MONTHS

// CHALLENGE

// CHALLENGE

Conventional e-commerce design favors speed and simplicity, but FRESHTRASH’s highly visual, tech-savvy audience demanded an experience where strong aesthetics and usability couldn’t be separated.

// GOAL

// GOAL

Breaking free from cookie-cutter e-commerce, the goal was to craft a platform that fully reflects FRESHTRASH’s cyberpunk identity, balancing bold aesthetics with seamless functionality.

// SOLUTION

// SOLUTION

A motion-driven, futuristic interface mirrors the brand’s brutalist identity. Raw visuals, striking typography, and a dynamic, system-style flow transform the standard shopping experience into an immersive journey.

// PRODUCT PAGE

// PRODUCT PAGE

The product page puts full focus on material, silhouette, and attitude. It gives space for the items to breathe while still delivering key details.

// BLOG

// BLOG

The blog section blends editorial and commerce, spotlighting collaborators and culture while seamlessly integrating product. The subtle cross-sell strategy, lets readers explore without breaking the narrative flow.

// IMPACT

// IMPACT

In absence of real analytics, outcomes were modeled through user flow simulations and prototype testing to forecast interaction quality and usability improvements.

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Better Task Completion

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Better Task Completion

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Better Task Completion

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Better Task Completion

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Positive User Feedback

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Positive User Feedback

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Positive User Feedback

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More Works More Works

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

ALPHA RESIDENCES® — NEXT GEN VISION

BRANDING + UX/UI

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

HIGHLIGHT INNENSTADT — SPOT ON KARLSRUHE

CREATIVE DIRECTION

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO
EVERYTHING YOU DO