2025
WEAR THE FUTURE
With a fusion of cyberpunk aesthetics and urban edge, FRESHTRASH creates bold, futuristic fashion. From streetwear to statement accessories, it embodies a vision where style meets the digital age.
BRAND
FRESHTRASH
services
services
services
services
services
services
services
UX/UI + BRANDING
DURATION
DURATION
DURATION
DURATION
DURATION
DURATION
DURATION
6 MONTHS
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CHALLENGE
CHALLENGE
Conventional e-commerce design favors speed and simplicity, but FRESHTRASH’s highly visual, tech-savvy audience demanded an experience where strong aesthetics and usability couldn’t be separated.
Conventional e-commerce design favors speed and simplicity, but FRESHTRASH’s highly visual, tech-savvy audience demanded an experience where strong aesthetics and usability couldn’t be separated.
Conventional e-commerce design favors speed and simplicity, but FRESHTRASH’s highly visual, tech-savvy audience demanded an experience where strong aesthetics and usability couldn’t be separated.
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GOAL
GOAL
Breaking free from cookie-cutter e-commerce, the goal was to craft a platform that fully reflects FRESHTRASH’s cyberpunk identity, balancing bold aesthetics with seamless functionality.
Breaking free from cookie-cutter e-commerce, the goal was to craft a platform that fully reflects FRESHTRASH’s cyberpunk identity, balancing bold aesthetics with seamless functionality.
Breaking free from cookie-cutter e-commerce, the goal was to craft a platform that fully reflects FRESHTRASH’s cyberpunk identity, balancing bold aesthetics with seamless functionality.
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SOLUTION
SOLUTION
A motion-driven, futuristic interface mirrors the brand’s brutalist identity. Raw visuals, striking typography, and a dynamic, system-style flow transform the standard shopping experience into an immersive journey.
A motion-driven, futuristic interface mirrors the brand’s brutalist identity. Raw visuals, striking typography, and a dynamic, system-style flow transform the standard shopping experience into an immersive journey.
A motion-driven, futuristic interface mirrors the brand’s brutalist identity. Raw visuals, striking typography, and a dynamic, system-style flow transform the standard shopping experience into an immersive journey.
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PRODUCT PAGE
PRODUCT PAGE
The product page puts full focus on material, silhouette, and attitude. It gives space for the items to breathe while still delivering key details.
The product page puts full focus on material, silhouette, and attitude. It gives space for the items to breathe while still delivering key details.
The product page puts full focus on material, silhouette, and attitude. It gives space for the items to breathe while still delivering key details.
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BLOG
BLOG
The blog section blends editorial and commerce, spotlighting collaborators and culture while seamlessly integrating product. The subtle cross-sell strategy, lets readers explore without breaking the narrative flow.
The blog section blends editorial and commerce, spotlighting collaborators and culture while seamlessly integrating product. The subtle cross-sell strategy, lets readers explore without breaking the narrative flow.
The blog section blends editorial and commerce, spotlighting collaborators and culture while seamlessly integrating product. The subtle cross-sell strategy, lets readers explore without breaking the narrative flow.
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IMPACT
IMPACT
In absence of real analytics, outcomes were modeled through user flow simulations and prototype testing to forecast interaction quality and usability improvements.
In absence of real analytics, outcomes were modeled through user flow simulations and prototype testing to forecast interaction quality and usability improvements.
In absence of real analytics, outcomes were modeled through user flow simulations and prototype testing to forecast interaction quality and usability improvements.
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Higher Click Interaction
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Higher Click Interaction
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Higher Click Interaction
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Higher Click Interaction
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Higher Click Interaction
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Higher Click Interaction
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Higher Click Interaction
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Stronger Visual Recall
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Stronger Visual Recall
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Stronger Visual Recall
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Stronger Visual Recall
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Stronger Visual Recall
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Stronger Visual Recall
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Stronger Visual Recall
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Better Task Completion
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Better Task Completion
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Better Task Completion
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Better Task Completion
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Better Task Completion
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Better Task Completion
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Better Task Completion
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
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Positive User Feedback
More Works More Works
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PUT YOUR HEART INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO
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INTO EVERYTHING YOU DO
PUT YOUR HEART
INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO
PUT YOUR HEART
INTO EVERYTHING YOU DO
PUT YOUR HEART
INTO EVERYTHING YOU DO
PUT YOUR HEART INTO EVERYTHING YOU DO