2026
THE INTERACTIVE LEARNING HUB
WÖHWA needed to demonstrate value, not just list specs. This platform transforms their complex "shipping automation" into an intuitive, visual experience that educates and generates leads.
BRAND
WÖHWA
UX/UI + FRONTEND DEV
3 MONTHS
Video: Instead of one long movie, it loads a unique video for each step, a bite-sized approach. This isolates the complexity, allowing users to watch the specific process from start to finish.
Playlist: Acts as a narrative controller. It breaks the process into 13 digestible steps. Clicking an item doesn't just play a clip; it acts as a global trigger, updating the map and text simultaneously.
Transcription: It updates dynamically to match the active step. While the video shows what is happening, this text explains why it matters, ensuring full comprehension of the logic.
Map: Acts as a contextual navigation. Pins highlight in sync with the video to show location. Users can click pins to "reverse-drive" the system, jumping the video to that exact spot on the facility.
I implemented a seamless DE/EN toggle to cater to WÖHWA’s international market.
The “Send inquiry” button is prominent but not obtrusive. It’s always one click away.
I anchored the experience with logos of major clients to build immediate trust.
Reducing brand noise: The original logo works well on a factory wall, but on a digital interface, it felt "bulky" and took up valuable vertical screen real estate.
The solution: I created a "digital-first" variation of the logo, stripping away the triangle. This lighter version anchors the brand without distracting from the actual content.
Improving readability: The client initially requested their standard corporate display font. However, I identified early on that this font suffered from poor legibility required for a dashboard interface.
The solution: I successfully advocated for switching to Inter. It is neutral, highly legible, and allowed the complex technical descriptions to be easily scanned without eye strain.
*Based on early post-launch usage and qualitative feedback from sales stakeholders.
