ALPHA RESIDENCES® - GUSTAVO H

2025

NEXT GEN VISION

This concept transforms luxury real estate exploration by blending immersive technology with thoughtful experience. It empowers buyers to experience unbuilt or remote properties with clarity and emotion while equipping real estate agents and investors with sharper insights.

BRAND

ALPHA RESIDENCES®

services

services

services

services

services

services

services

BRANDING + UX/UI

DURATION

DURATION

DURATION

DURATION

DURATION

DURATION

DURATION

4 WEEKS

// CHALLENGE

// CHALLENGE

High-end buyers with busy schedules struggle to evaluate properties efficiently. Photos and videos don’t convey true scale, quality, or emotional impact.

// GOAL

// GOAL

Deliver smarter property exploration for buyers, providing an immersive experience, device-flexible tours with clear spatial and emotional context.

// SOLUTION

// SOLUTION

Alpha Residences® lets buyers, agents, and investors explore homes remotely with spatial and emotional clarity on desktop, tablet, or VR—no guesswork, no wasted trips.

// KEY LEARNINGS

// KEY LEARNINGS

Initially I focused on buyers only, then realized Alpha could serve agents and investors as well, expanding the tool’s relevance and strategic value. I designed individual dashboards for each user type to meet their unique needs.

// EMPOWERING BUYERS

// EMPOWERING BUYERS

Buyers are empowered with 3D walkthroughs, spatial sound, and space customization tools, giving them a joyful experience, exploration freedom, and the ability to make collaborative, confident decisions remotely.

// OPTIMIZING THE WORKFLOW FOR AGENTS

// OPTIMIZING THE WORKFLOW FOR AGENTS

To streamline agents’ workflow, remote 3D tours cut scheduling friction, a unified dashboard tracks leads, pipeline, and commissions while spatial storytelling with personalization boosts trust and conversion rates.

// CLARITY AND CONTROL FOR INVESTORS

// CLARITY AND CONTROL FOR INVESTORS

Investors gain visibility and control through dashboards showing ROI, portfolio value, and capital rate. Interactive visualizations and multi-property views enable trend spotting and informed, strategic decisions.

// IMPACT

// IMPACT

With no live data, insights were derived from simulated tests and user journey evaluations with 25 potential users to predict engagement and conversion gains.

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More Works More Works

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

FRESHTRASH — WEAR THE FUTURE

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

HIKARI SUSHI — MODERN TRADITION

BRANDING + UX/UI

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PUT YOUR HEART
INTO EVERYTHING YOU DO

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PUT YOUR HEART INTO EVERYTHING YOU DO

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