2020

FROM FOREST FARM
TO DIGITAL CHARM

Betina and Fritz, a warm-hearted couple I met in early autumn 2019, have been running an alpaca farm in the Black Forest for over 20 years. Wanting a brand that truly reflected them, they commissioned a complete redesign, on and offline.

BRAND

BYPAKA

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BRANDING + UX/UI

DURATION

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6 MONTHS

The new visual identity focuses on nature and a memorable farm experience. Online and offline, it reflects the true spirit of Betina and Fritz: regional, family-rooted, and deeply natural.
The imagery follows a warm, documentary style: real, unposed, and full of heart. It brings viewers close to the world of Betina and Fritz, capturing the calm and grounded spirit of the Black Forest through authenticity, empathy, and human connection.
Rooted in tradition yet reimagined, BYPAKA blends elements of the old with a fresh visual concept. More than a farm, it’s a sanctuary: a peaceful escape where people and animals connect, memories are revived, and new ones are created.
The warm, honest visuals capture BYPAKA’s essence, showing the loving bond with the alpacas. Custom Lightroom presets, expanded into Instagram filters via Spark AR, saved time and effort for Betina & Fritz.
The filter quickly became a success, reaching over 120,000 impressions in the launching week and connecting the farm’s story with its growing social media presence.
The product range was streamlined with the brand relaunch, focusing on sustainability. By removing excess, Betina and Fritz can continue offering eco-friendly, cost-effective products.
BYPAKA is more than a name, it’s a feeling. From the visual identity to the digital experience, every element was crafted to reflect the heart of the alpaca farm and the people behind it. Honest, natural, and rooted in connection, the rebrand opened new doors while staying true to its origins.

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART
INTO EVERYTHING YOU DO

PUT YOUR HEART INTO EVERYTHING YOU DO

PUT YOUR HEART INTO
EVERYTHING YOU DO